How to Fix “Disapproved” Ads on Google — Simple Step-by-Step
A friendly guide that explains why ads get disapproved and how to fix them even if you’re not technical.
1. Diagnose why the ad was disapproved
Google gives each disapproved ad a specific reason—your job is to match it and fix it.
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Check the policy message
In Google Ads → Ads → click the “Disapproved” label to see the reason.
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Test your landing page
Ensure it loads fast, works on mobile, and has no broken links or popups.
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Match the policy wording
Google shows categories like “Misleading claims”, “Unacceptable content”, etc.
2. Quick fixes
- Fix landing-page errors
- Remove disallowed claims
- Add business transparency (contact, refund policy)
- Make sure ad text matches your landing page
3. How to appeal
We fixed the issue described ("insert Google's reason").
Changes made:
- [Explain what you fixed]
- [Added transparency details]
Please review again. Thank you.
4. Prevent future disapprovals
Checklist before publishing: 1) Page loads fast 2) No exaggerated claims 3) Clear product info + pricing 4) Contact page added 5) Ad text matches landing page
5. FAQ
How long does Google review take?▶
Usually 24–72 hours.
Why is it still disapproved?▶
Ensure your landing page fully follows the policy wording.
Can disapproved ads suspend my account?▶
One disapproval won’t suspend you. Repeated violations may.
