Kangaroo Wings — Responsive Hero

Market Research & Positioning – Banner

Market Research & Positioning

Manik Dhar conducts focused market research and positioning analysis to help startups identify opportunities, refine messaging, and build a data-driven launch plan. For GT Helio, our goal is to establish a niche between performance, design, and value pricing.

Key Activities

Market Landscape Study

Assess current laptop market trends, pricing segments, and user behavior (students, professionals, gamers).
Identify growth patterns and buying triggers shaping demand in the post-remote work era.

Competitor Benchmarking

Analyze leading brands like HP, Dell, Lenovo, Acer.
Compare features, pricing, and marketing tone to highlight GT Helio’s differentiation.

Target Audience Definition

Build clear buyer personas with demographics, psychographics, and media habits.
Map digital touchpoints and channels most effective for each segment.

Brand Positioning Development

Define GT Helio’s brand essence and core message — “Smart Performance, Simplified.”
Establish tone, value proposition, and visual communication direction.

Expected Outcome

Sharp understanding of GT Helio’s competitive advantage.
Defined target segments and messaging strategy.
Solid brand positioning statement to guide creative and media planning.

Branding & Brand Marketing – Banner

Branding & Brand Marketing

Objective

To build a strong, memorable brand identity for your Brand that connects emotionally with its audience and stands out in a highly competitive market.

Our Approach

Manik Dhar follows a strategic brand marketing framework that integrates visual identity, communication tone, and customer experience across all touchpoints. Our focus is to position GT Helio as a trusted, performance-driven, and aspirational brand in the laptop category.

Key Activities

Brand Identity & Visual System

Develop brand guidelines for digital platforms, packaging, and offline communication.

Brand Storytelling & Messaging

Develop the core brand story highlighting the Brand’s promise: “Smart Performance. Simplified.”
Craft brand video, tagline, and digital campaign creatives reflecting this story.

Digital Brand Marketing Initiatives

Social Media Campaigns: Build brand-led content series.
Influencer & Celebrity Endorsements: Partner with tech reviewers, digital creators, and lifestyle influencers for credible reach.
Paid Media: Run brand awareness ads on Meta, YouTube, and Google Display Network for consistent visibility.
Content Marketing: Publish articles, reviews, and videos on websites.
Community Engagement: Build LinkedIn & Reddit discussions.

Local & On-Ground Brand Building

Launch Event: Organize a media event or university roadshow featuring a celebrity guest.
Retail Branding: Set up in-store displays, demo kiosks, and product stands at electronics stores.
Print & Outdoor Visibility: Billboards, mall banners, or metro ads in key tech hubs.
PR & Press Coverage: Feature your Brand story in magazines, online portals, and startup journals.

Brand Tracking & Reputation Management

Monitor brand mentions, social sentiment, and PR coverage.
Collect feedback via online surveys and retail touchpoints.
Refine campaigns based on audience perception data.

Expected Outcome

Consistent brand visibility across digital and physical channels.
Enhanced credibility through influencer and celebrity associations.

Creatives & Content Development – Banner

Creatives & Content Development

Creative assets and content that reflect GT Helio’s brand positioning — designed to engage target segments, support campaigns, and scale across channels.

Key Activities

Brand Identity & Design System

Finalize logo usage, typography, and color palette aligned with your brand.
Develop design templates for ads, social media, and sales collaterals.

Content Strategy & Messaging

Build a unified content framework reflecting the brand voice and positioning.
Craft messaging guidelines for different audience segments.

Visual Creative Development

Produce ad creatives, social media visuals, and website banners.

Copywriting & Communication

Create compelling taglines, headlines, and campaign messages.
Write persuasive content for website, landing pages, and campaigns.

Video & Multimedia Assets

Develop product explainer videos, teaser clips, and motion graphics.

Digital Marketing Strategy & Execution – Banner

Digital Marketing Strategy & Execution

Our goal is to establish GT Helio as a new-age laptop brand through precise targeting, optimized ad performance, and continuous campaign analytics.

Key Activities

Search Engine Marketing (SEM & Display)

Launch Google Ads campaigns focused on intent-based keywords (e.g., best laptops under ₹50,000).
Use Display Ads for visibility across tech and lifestyle portals.
Optimize campaigns for CTR and ROI through A/B testing.

Search Engine Optimization (SEO)

Optimize website for product keywords, technical SEO, and content ranking.
Build authority backlinks and blog content to enhance organic visibility.

Social Media Marketing

Develop and manage campaigns across Facebook, Instagram & YouTube.
Use targeted ads for engagement, lead generation, and product awareness.
Schedule content calendars with creative posts, reels, and contests.

Influencer & Partnership Campaigns

Collaborate with tech reviewers, YouTubers, and micro-influencers to boost credibility.
Integrate co-branded content and product demonstrations.

Email & CRM Automation

Run email funnels for leads, product updates, and retargeting.
Integrate CRM tools for segmentation and nurture automation.

Analytics & Optimization

Use Google Analytics and Meta Insights reporting to monitor KPIs.
Reallocate budget dynamically based on campaign performance.

Expected Outcome

Increased brand visibility and traffic across digital platforms.
Steady lead generation and conversion pipeline.
Strong online reputation and community engagement.
Data-backed insights to support marketing scalability.

Email Marketing & Customer Retention – Banner

Email Marketing & Customer Retention

Objective

To build a personalized, measurable, and high-converting email communication system that nurtures leads, strengthens relationships, and drives repeat business through structured email automation.

Our Approach

Manik Dhar implements data-driven email marketing frameworks using world-class automation tools and analytics platforms.

Key Activities

Email Strategy & Segmentation

Develop segmented mailing lists using audience demographics, purchase intent, and behavioral data.
Integrate audience data with CRM tools for precision targeting.

Content & Template Development

Design responsive, brand-consistent email templates optimized for all devices.
Craft persuasive content with strong CTAs and clear value propositions.

Automation & Campaign Management

Deploy campaigns through leading tools such as:
Mailchimp – advanced segmentation & A/B testing.
HubSpot – CRM-integrated workflows & smart lead nurturing.
ActiveCampaign – behavioral targeting & automated triggers.

Engagement & Retention

Send monthly newsletters highlighting updates, offers, or insights.

ROI Tracking & Analytics

Track KPIs: Open Rate, CTR, Conversion Rate, CPA, and Revenue Attribution.
Integrate UTM tracking & Google Analytics for multi-channel ROI evaluation.

Expected Outcome

High-performing, automated communication channel with measurable ROI.
Enhanced customer retention and conversion efficiency.

Services — Landing Section

Services

Facebook Ads

Google Ads

Linkedin Ads

SEO

Local SEO

SMO

SMM

YouTube Promotion

Lead Generation

eCommerce

Content Marketing

Lead Automation

2FA

Campaign Mgmt.

Optimising Sales Through Marketing Actions – Banner

Optimising Sales Through Marketing Actions

Our Approach

At Manik Dhar, we bridge the gap between marketing performance and sales results. By integrating analytics, CRM data, and behavioral insights, we optimize campaigns not just for visibility but for sales conversion efficiency.

Key Activities

Marketing-to-Sales Funnel Mapping

Define the complete buyer journey from awareness → interest → purchase.
Identify conversion touchpoints (website, ad clicks, leads, e-commerce carts).

Lead Tracking & CRM Integration

Implement lead tracking systems integrated with CRM tools (HubSpot, Zoho, etc.).
Automate notifications for new leads and abandoned inquiries.

Performance Analysis & Optimization

Monitor ad spend vs. lead conversion ratios.
Identify top-performing channels and campaigns that drive highest ROI.
Continuously refine targeting, creative messaging, and offers based on data.

Expected Outcome

Measurable improvement in conversion rates and sales efficiency.
Marketing decisions directly contributing to bottom-line growth.

About Us — Manik Dhar

About Us

Manik Dhar Digital Marketer expert in Delhi, helping brands grow through data-driven strategies, creative campaigns, and measurable results.

In today’s fast-paced digital landscape, our team helps businesses leverage every marketing opportunity across channels like Google, Meta, and beyond. With years of experience and a results-oriented approach, Manik Dhar Digital Marketing delivers growth, visibility, and ROI for every client.