PPC Training Curriculum
A complete practical PPC mastery program for 2025 — covering Google Ads, Meta Ads, performance marketing, automation, AI-powered ad optimization, and advanced scaling strategies.
1. PPC Fundamentals & Ad Ecosystem (2025)
Understanding PPC, ad auctions, Google Ads ranking factors, Meta Ads delivery system, AI-driven bidding, quality score, and latest performance marketing techniques for 2025.
2. Google Ads Keyword Strategy & Targeting
Master search keyword analysis, match types, negative keywords, intent targeting, first-party audience building, P-Max signals, and AI-powered keyword expansion for higher ROI.
3. Google Search Ads Creation & Optimization
Learn ad copywriting, RSA optimization, landing page alignment, quality score improvement, ad experiments, A/B testing & automated rules for daily optimization.
4. Performance Max & Smart Campaigns (2025)
Create high-converting Performance Max campaigns using signals, audiences, AI assets, customer feed optimization, and advanced multi-channel automation.
5. Display, YouTube & Remarketing Ads
Learn creative strategy, banner optimization, YouTube TrueView, custom audiences, remarketing funnels, audience layering & video ad automation.
6. Meta (Facebook + Instagram) Ads Mastery
Learn Meta campaign structure, pixel integration, AI audience expansion, creative variation, conversion setup, retargeting funnels & scaling formulas.
7. Conversion Tracking, Pixels & GTM
Learn tracking mastery: GTM setup, conversion actions, event-based tracking, enhanced conversions, API tracking & call/conversion value optimization.
8. PPC Analytics, Dashboards & Reporting
Learn Google Ads reporting, GA4 attribution, custom dashboards, KPI analysis, optimization frameworks, diagnosing performance issues & forecasting ad spend ROI.
9. Advanced PPC Scaling & Automation (2025)
Learn advanced scaling systems, AI-driven bidding strategies, multi-channel retargeting, automation rules, scripts, budget scaling, and high-level performance marketing techniques used by agencies & top advertisers worldwide.
